Identity
The Laboratory for Social Research in the Media was established in 2002.
Its research interests are focused on political, social, economical and legal dimensions of Press, Radio, Television and the Internet.
Areas of Expertise
- Monitoring and analysis of Media Content (Media monitoring)
- Media Clipping of specific print media
- Content and discourse analysis (qualitative) of informative, entertainment and sports programmes, advertisements, web-pages
- Media training of media and communication professionals
- Political Communication and electoral campaigns research
- Research dealing with the public image of politicians and institutions
- Analysis of Media structure, organization and public image (television stations, radio stations, newspapers, internet media etc.)
- Research on the presence of politicians and other public figures and institutions in the Media
- Research on the structure, administration and production of Media organizations
- Quantitative and qualitative audience research:
- General
- Connected to specific programme categories (informative, entertainment and sports programmes, advertisements, web-pages etc.)
- Of specific television stations, radio stations, print media, internet media